India is a vibrant country, rich in culture and a second home to me —it was here that our love for textiles and fashion first began. I felt to create a brand that celebrates this heritage while honouring the remarkable talent of Indian artisans.

Our prints are created with intention, forming a harmonious blend between England’s natural landscapes and India’s soulful spirit.

Holi Lotus is rooted in slow fashion—creating timeless, quality pieces through fair production and sustainable practices. Once a print is carefully sketched and finalised, the artisans begin their work, meticulously hand-carving the design into wooden blocks. This intricate, almost meditative process creates a beautiful rhythm and repetition within each pattern. The carving alone can take up to 15 days to complete.

Our dyes are derived from fruits, vegetables, minerals, flowers, and AZO-free pigments, ensuring a more conscious and environmentally responsible approach to colour.

Wandering through the streets and vibrant markets of India, we were endlessly drawn to the richly coloured fabrics and intricate prints that filled every corner. The artisans’ raw passion and extraordinary skill became a constant source of inspiration. Our deep admiration for their craftsmanship led us to discover the beautiful art of hand block printing.

In Rajasthan, where this heritage craft is widely practiced, the tradition continues to thrive through generations of dedicated makers. It was a piece of India we felt compelled to share with the world. The level of attention, remarkable talent, and heartfelt passion woven into every step of the process makes this art form truly something special.